What is secondary research method?

Secondary research or desk research is a research method that involves using already existing data. Existing data is summarized and collated to increase the overall effectiveness of research. Secondary research includes research material published in research reports and similar documents.

Why is primary research better than secondary?

Primary research usually costs more and often takes longer to conduct than secondary research, but it gives conclusive results. Secondary research is a type of research that has already been compiled, gathered, organized and published by others.

What are the advantages and disadvantages of primary and secondary data?

Some common advantages of primary data are its authenticity, specific nature, and up to date information while secondary data is very cheap and not time-consuming. Primary data is very reliable because it is usually objective and collected directly from the original source.