How do you develop a theoretical framework in research?

Strategies for Developing the Theoretical FrameworkExamine your thesis title and research problem. Brainstorm on what you consider to be the key variables in your research. Review related literature to find answers to your research question.List the constructs and variables that might be relevant to your study.

How do you create a concept map?

How to Draw a Concept MapStep 1: Pick a Topic. The first step is to identify a topic you need to study with your concept map. Step 2: Do a Quick Brainstorm. What are the facts, ideas, concepts, themes, queries etc. Step 3: Start to Draw the Map. Step 4: Connect the Concepts. Step 5: Anything Missing?

What is concept map example?

Concept maps are visual representations of information. They can take the form of charts, graphic organizers, tables, flowcharts, Venn Diagrams, timelines, or T-charts. Concept maps are especially useful for students who learn better visually, although they can benefit any type of learner.

How do you create a concept?

StepsStep 1: Develop a Problem Statement. Step 2: Select the Brainstorm Team. Step 3: Organize the Brainstorming Session. Step 4: Provide Background for the Brainstorm. Step 5: Break the Ice. Step 6: Individual Idea Generation. Step 7: Expand Ideas. Step 8: Select and Refine the Two to Three Best Ideas.

What are some examples of concepts?

For example, the word “moon” (a concept) is not the large, bright, shape-changing object up in the sky, but only represents that celestial object. Concepts are created (named) to describe, explain and capture reality as it is known and understood.

How do you write a design concept?

Keep It Simple Write several descriptive sentences that communicate the purpose, focus and fundamental concept of your design. Resist the urge to sell yourself. Your design concept statement is not an advertisement. First, state the intent of your design and then explain how you accomplished your objective.

How do you write an advertising concept?

First, write a concept outline.That means you have the right idea for the insight, the right idea for the benefit, and the right ideas for the RTBs.Write them all down in outline form.Check to see if it all hangs together and creates a logical story.Have others read it over to see if they agree it’s basically right.

How do you write a proof of concept?

How to write a proof of conceptStep 1: Demonstrate the need for the product. Step 2: Ideate the right solution. Step 3: Create a prototype and test it. Step 4: Gather and document feedback. Step 5: Present POC for approval.

What is a creative in advertising?

Next: Types of video and audio creatives. A creative is the ad served to users on a webpage, app, or other digital environment. Creatives can be images, videos, audio, and other formats that get delivered to users. Creatives must be added to line items in order for them to serve ads.

How do you write a brand concept?

Brand ConceptThe key elements that every Brand Concept should possess : 1) Brand Name. 2) Tagline. 3) Creative Elements. 4) Language. 5) Messages.Ways to write the Brand Concept for your brand : 1) Position your brand. 2) Define the benefits of the brand. 3) Brand Promise. 4) Reason to believe the brand promise.

What are the 4 branding strategies?

Four Brand Development Strategies to Maintain CompetitivenessProduct Line Extension. A product line extension is the process of introducing a new product. Multi-Brand Approach. A variation of the product line extension approach is to run a multiple brand strategy within the same market. Brand Extension. New Brand.

Is brand a concept?

A brand concept consists of the core ideas behind a company’s branding that pull together its purpose and goals. A brand concept is all about how a brand makes you feel, which becomes the base to build an entire brand and marketing strategy.

What is Nike’s brand message?

Protecting the Future of Sport. We believe in a fair, sustainable future—one where everyone thrives on a healthy planet and level playing field. Learn how Nike is using the power of sport to move the world forward.

What does Nike stand for?

Victoria. In ancient Greek civilization, Nike (/ˈnaɪkiː/; Ancient Greek: Νίκη, lit. ‘victory’, ancient: [nǐːkɛː], modern:[ˈnici]) was a goddess who personified victory.

How do you pronounce Nike?

Similarly sporting brand Nike has caused much debate about the pronunciation of its name, taken from the Greek goddess of victory. The name is pronounced ‘ni-key’ not ‘nyke’ as it is commonly known.

What is the most recognized logo in the world?

According to the survey, the simple ‘apple’ icon is the most recognizable logo in the US, followed by the golden arches of McDonald’s and the familiar typography of Coca Cola. Nike, Starbucks and Google also made the top 10, with Facebook, Adidas, Amazon and YouTube rounding out the list.

What is a bad logo?

Everyone should be able to recognize it and understand what it means. Bad logos are often too bright, too loud, or too confusing. They simply don’t make sense and don’t fit with the quality of the brand. The biggest mistake I see is over-complication and merging ideas together that just don’t fit.