What are the 3 types of targeting in Facebook?

When you advertise on Facebook, you can target your ads to three types of audiences: saved audiences, custom audiences, and lookalike audiences. Saved audiences let you target specific interests, behaviors, income levels, locations, and other criteria.

What is behavioral targeting on Facebook?

One of the most exciting groups in Facebook audience targeting is Travel behaviors. If you spend some time thinking about how you can make it work for you and use a creative approach, you’ll open up a chance to target just the perfect audience.

What is broad audience targeting?

With broad audience targeting, you can reach people who’ve expressed interest in your products (or products similar to yours), even if they haven’t visited your website or app yet. When you target a broad audience, people in this audience automatically see products from your catalog that are likely relevant to them.

How do I target behavior on Facebook ads?

Now, I’ll show you 21 ways to improve your targeting so you immediately see better results from your Facebook Ads.

1. Start with a combination of basic demographics.
2. Target your audience’s interests.
3. Find people already looking to buy your product.
4. Target people by their income level.
5. Focus on where your audience works.

How do you target ethnicities on Facebook 2020?

First, start by finding the people who proclaim their ethnic background with pride somewhere on their Facebook profile. To accomplish this, simply use traditional interest footprints for declaring ones ethnicity such as “am [ethnicity],” “proud [ethnicity],” “[ethnicity] pride,” “[ethnicity] American” and so on.

What are targeting parameters?

Targeting helps find the right audience for your ads by ensuring they only serve when the user meets certain criteria. Targeting parameters include day, time, location, keyword, and browser type.

What is narrow targeting?

Small companies narrow their target markets to better reach their core customers. These are the customers who use their products most often and spend the most money. Narrowing a target market has certain advantage, including rendering competitive strategies less effective.

How broad should your Facebook ad audience be?

Facebook typically recommends a source audience of between 1,000 and 50,000 people. In other words, your source audience should be made up of your best customers in order for you to produce better results.

Who is Facebooks target audience?

1. Users ages 25–34 years are the largest demographic. In the distribution of global Facebook users, 19.3% were male users between 25 and 34 years old and 13.1% were female users in the same age range. While Facebook users can be found at all ages, 72.8% are within the 18–44 years old range.

Can you target based on ethnicity on Facebook?

The company doesn’t allow advertisers to target users by race, but critics have argued that other features could help marketers work around that prohibition. Users can be solicited based on “multicultural affinity,” for example, a category based on data collected from their Facebook activity, a spokesperson said.

Can I target specific nationalities on Facebook?

Facebook doesn’t give marketers the option to select a specific ethnicity when targeting Facebook Ads, but there are ways to find them. Use interest footprints for this as well: “[ethnicity] association,” “[ethnicity] Coalition,” “[ethnicity] society,” “National [ethnicity],” etc.

What are the different categories of Facebook targeting?

On the surface, the options are divided into three main categories: demographics, interests, and behaviors. But within each of these categories, things get pretty granular. For example, under demographics, you can choose to target parents. Then you can narrow that target further to specifically target parents with toddlers.

Why are there so many ad targeting options on Facebook?

These options can be so specific that more than once, I have had Facebook friends complain about being targeted by ads that are “inappropriately personal.” It’s easy to imagine general combinations of demographics to target on Facebook, but the real value is in interests and behaviors.

What are the subcategories of purchasing behavior on Facebook?

Purchasing behavior subcategories include Buyer Profiles, Clothing, Food & Drink, Health & Beauty and a lot more. Within each broad subcategory, you can drill down into types of behavior; for example, choosing Buyer Profiles will then let you target DIYers, Fashionistas, Foodies, etc.

Where can I find demographic targeting on Facebook?

Now it’s available to everyone via Facebook’s Ad Creation tool. To use the extensive demographic targeting, create an ad and scroll down to the Audience options (under the Text and Links box) and click the More Demographics button.